Duration 1 month approx.
These courses are being updated with artificial intelligence. We try to stay at the front of what AI can do: the tools change, and the syllabus is revised so that what you learn still holds when you publish.
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Faro is the SEO course. It teaches the base so a page can appear in Google when someone searches for what the business does. It does not promise a position or a deadline. It teaches you to choose the searches, to write the page for those searches, and to leave the technical side in a state a search engine can read. A lighthouse does not attract boats by being painted. It marks a clear point. The page has to do the same with the subject it talks about.
It starts with search intent. There are information queries, comparison queries, and queries from someone who already wants to get in touch. A business cannot, and should not, rank for everything. The phrases a customer would type are listed, grouped, and each group is assigned to one URL. One page, one subject. Mixing the service, the company story and three villages in the same text dilutes the signal. Volume is only a clue: a precise local search can be worth more than a generic one with many searches and no useful visit. What will not be chased is written down too, so the site is not filled with opportunistic pages.
The text is built from that assignment. The page title, the main heading and the description say the subject in natural words, without repeating the key phrase in every sentence. Subheadings split the content into real questions. Pages on the same site are linked when the link helps someone continue, not to “pass authority” in a mechanical way. Images have an understandable file name and faithful alternative text. Thin content is avoided: a three-hundred-word page that adds no fact, price, place or step does not compete with one that does. The text is read aloud to check that it does not sound like a template.
The technical part stays with what changes crawling. Stable addresses, a single canonical version, a sitemap with the URLs that matter, a page that answers without errors, and a reasonable load time. You check that the phone and the desktop show the same main content, that crawlers are not blocked without a reason, and that titles are not duplicated between pages. You learn to read a simple report: which pages the search engine receives, which are excluded, and which query already shows the site. A panel full of charts is not required. What is required is knowing which number means a problem and which is only noise.
In a week you choose a group of searches and rewrite a key page: title, headings and the first screen. In fifteen days several URLs are ordered and duplicates are corrected. In a month you leave a short content plan and a technical review of what stops the site from being understood. Faro does not replace months of work, and it does not buy links. It leaves the judgement to keep publishing without undoing what is already right, and to tell a real improvement from a trick that expires.
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