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Building a website
Duration 1 month approx.
Structure, pages and publishing a simple business site.
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Ancla
Duration 1 month approx.
Structure, pages and publishing a simple business site.
See the courseLienzo
Duration 1 month approx.
Colour, type and a look that matches the business.
See the courseRetícula
Duration 15 days approx.
How the page works on a phone.
See the courseFaro
Duration 1 month approx.
Keywords, titles and content that can rank.
See the courseBrújula
Duration 1 week approx.
Local searches and the business profile.
See the courseUmbral
Duration 1 week approx.
Copy and pages that earn the enquiry.
See the courseAurora
Duration 15 days approx.
Visual ideas and drafts made with AI, then reviewed.
See the courseNorte
Duration 1 week approx.
Search research and assisted writing, with editorial judgement.
See the courseLexema
Duration 15 days approx.
How to brief AI clearly: intent, limits, context and reviewing the result.
See the courseEvery course includes a personal assistant and qualified teachers. When needed, we also offer audits and private in-person classes in Ibiza.
Besides the courses, the work can be commissioned on a specific project. Each service is quoted on its own. It does not replace the course syllabus.
SEO consultancy puts in order a site that already exists, or one that is about to be published, before more pages are added. It is not a course and it does not replace Faro or Brújula. It is a review of one real case: what the customer searches for, which pages answer that, and which technical detail stops a search engine from reading the site clearly. The brief starts from the business, not from a list of tools.
The offer, the working area and the phrases people already use when they call or write are written down. The site is then read against that: titles, headings, text that adds no fact, duplicate addresses, the phone layout and the business profile when the service is local. The result is not a promise of a Google position. It is a map of what to fix now, what to leave for later and what does not deserve a new URL. A page that mixes the service, the company story and three villages is split. A precise local search can be worth more than a generic one with volume and no useful visit.
On a project in Ibiza or Formentera the place matters. Identical pages are not manufactured by changing the village name. If the business works in several places, each page has to add a different fact: how to get there, what is offered there and what is not. If there is one premises, the name, the address and the phone are lined up between the website and the profile. Information queries, comparison queries and queries from someone ready to get in touch are kept apart. Not everything belongs on the same address.
The consultancy delivers a short document and a meeting to walk through it. Work is ordered by impact and by the real effort of the person who will publish. A wrong title can be changed at once. A whole structure is planned. Writing or layout that comes after is quoted separately and is not mixed into the diagnosis. It suits an old website, someone about to commission a new one who wants to know what to ask for, and a student who needs their own case looked at. It does not include buying links or a guaranteed position.
Fees are on request. There are hourly rates and project rates.
AI management is the service for using artificial intelligence in the daily work of a business without publishing the first thing a model returns. The tool proposes. A person decides what stays. The service sets that order: briefs, limits and a review before a text or an image goes on the page. The tools change their name and their output. The craft of reviewing does not expire with them.
It starts from what the business can stand behind. Prices, hours, the area, years of trade and client names are not invented. A list is written of what may be said and of what the model must not be asked. Reusable briefs are prepared from that: a service page, a reply to a review, a profile draft or a content outline. Each output is read for sentences that would fit any company in the trade. Those sentences are replaced with a fact, a place, a timing or a limit. A paragraph that adds no information is deleted, even if it makes the text longer.
The file is organised too. The brief, the chosen variant and the reason for discarding the others are kept, so the process can be repeated when the tool changes. A generated photo is not presented as the premises or as a team that never sat for it. An invented award, founding year or address is deleted. If the draft does not add a fact the business can defend, it is not published. Measurement stays simple: which queries show the page, and whether that page gets the visit that was expected. If it does not, the text is corrected or withdrawn.
AI management is not a course in models and it is not an automatic blog. It is the judgement for staying current without losing the voice of the business. It fits Aurora and Norte when the method is applied to real material, and it also fits a company that will not take a course and only needs the work done, with a date to read what was published again.
Fees are on request. There are hourly rates and project rates.
Mobile apps are for when the website no longer covers the real use: bookings that repeat, a team working away from the premises, orders, or access with an account. Not every business needs an application. Many need a website that works properly on a phone. The first step is to decide which of the two is required, and not to open an app-store project out of habit.
If an app is justified, one main task is defined. Check availability, file a report, see an order or announce an arrival. Everything else stays out of the first version. The technical path follows that task: a web app that can be saved to the home screen, or a store app when the camera, notifications or access without a browser are required. What data is stored, who can see it and how the session ends are written down.
The design is tested with a finger. Buttons tall enough to tap, one visible action, short text and a clear state when there is no connection, because coverage on the island fails. The store listing, the permissions that are requested and what happens to the data if the customer deletes the account are prepared. Publishing in the stores, when it applies, is planned with its timelines and with the developer accounts, which the client pays for. A permission the task does not need is not requested.
After publishing there is maintenance: system notices, a fix or a change of season. That is not part of the first brief unless it was said. The service can stop at a closed first version or continue as ongoing help. The difference is set at the start, so a launch is not mixed with open-ended support.
Fees are on request. There are hourly rates and project rates.
Online advertising runs ads when the website already says clearly what is offered. Advertising a confusing page only pays for clicks that never write. The work therefore starts at the destination: the page, the form and the words on the button. If that is missing, it is fixed before the campaign opens, or it is said that advertising is not due yet. The ad and the page have to promise the same thing.
A channel is chosen by intent. Google search when someone is already typing the service. Social networks when a piece of work, a date or an opening has to be shown. The same budget is not spread across every place just to be present. An area, a language and an exclusion are set: people looking for a job, people off the island if the service does not travel, or existing customers if reaching them again is not useful. The ad states the service, the place and the next step, without fake urgency or discounts the business cannot keep.
What can actually be handled is measured: enquiries, bookings or calls, not reach alone. Each ad points at a page about that service. Spend is reviewed on a short cycle, what brings no action is paused and what does is kept. The measurement tag is installed in line with the site’s cookie notice, without collecting data the campaign does not need. A change in button colour, without the pair of visits and completed actions, is not treated as a result.
Advertising does not promise a cost per customer. The auction sets the price of a click, and the season in Ibiza moves it. The service delivers the campaign structure, the ads, a reviewed landing page and a short report of what was spent and which enquiry arrived. The client pays the platform spend separately from the management fee.
Fees are on request. There are hourly rates and project rates.
Social media keeps the business profiles at a pace that can be sustained, not a daily presence that is dropped as soon as the season starts. One network or two are chosen according to where the customer is, not according to the fashion of the month. A rental, a workshop and a practice do not publish in the same way or at the same frequency. The profile has to be explainable in the same sentence as the website.
The material is real: the work, the premises, the hours and a question that keeps coming up in messages. The month is not filled with generic lines or with a beach that could be any island. A short calendar is prepared, two to four weeks, with the text, the image and the day. Messages and reviews are answered without arguing in public and without asking for personal data in the reply. A review of a case the business does not recognise is handled separately. It is not denied lightly and it is not confirmed without checking.
What not to do is looked at too. A giveaway that forces people to tag strangers, a live video with nothing to say, or copying another brand’s tone. The network does not replace the website. Every post that offers a service should be able to lead to the page where the place, the timing or the form lives. If that page does not exist, it is pointed out before publishing continues. Photos of the actual work are worth more than a stock library.
The service can be the setup so the business publishes on its own, or the publishing done through a season. The two are quoted differently. A follower count is not promised. What is left is a profile that matches the website and what the business can actually do when someone writes.
Fees are on request. There are hourly rates and project rates.
Online marketing joins the offer, the message and the channels so they do not each go their own way. It is not a fifty-page plan. It is deciding who is being spoken to, what is said and where it is said, and checking whether that produces enquiries. If the website, the ad and the profile promise different things, the work starts by lining them up.
The offer is written in one sentence: what is done, for whom, in which area and what is left out. The home page, the service page and the form are reviewed against that. One main channel and one supporting channel are chosen. The rest stays still until the main one is understood. SEO, advertising and social media can be part of the brief, but they are not all switched on at once if nobody can look after them. Opening five fronts in the same week usually leaves all five half done.
Measurement is a pair of numbers: visits to the page that matters and completed actions. Without that, a new slogan is an opinion. What was tried, what stayed and what was removed are noted. In high season the hours, the timing and sometimes the service itself change. The message has to be updatable without rebuilding the brand every month. The price, if it can be said, is said. If it depends on the case, the page says what it depends on, so enquiries that cannot be kept are not invited.
This service fits when the business already has a website, or is building one, and needs someone to order the public side. It does not include ad spend or a full identity designed from zero, unless that was asked for as a separate project. Consultancy, ads and social media remain separate briefs when one of them needs to go deeper.
Fees are on request. There are hourly rates and project rates.
Systems management is the practical care of what holds the website up: domain, hosting, email, backups and access. It is not round-the-clock monitoring and it is not the building of new features. It is keeping the site online, making sure mail arrives and having a recent copy if something breaks. The student or the client remains the owner of the domain and the hosting.
A short inventory is made. Where the domain is, when it expires, who holds the password, which version the site uses and where the backups are. Passwords are not sent through the same mailbox that is being protected, and they are not left in an open document. Access stays somewhere the client controls. If there is a form, it is checked that the message goes out and that the page does not show the destination address. An expired certificate or a domain about to lapse is noted with a date, not as a generic alarm.
Periodic maintenance covers renewing what expires, checking that the backup actually ran, updating what is safe to update and seeing that the site answers. A new mailbox, a bouncing address or a change of season are treated as concrete tasks. If the site comes from a course and the student publishes it on their own hosting, the service can be limited to leaving the procedure and checking that the first deployment is sound: files in the right place, links that go where they say, and a form that confirms the message was sent.
Recovering a lost account when the registrar demands identification and the owner is not available is not included, nor is programming a shop or a custom integration. Those jobs are flagged before they start. A one-off intervention is counted in hours. A full setup or seasonal maintenance is counted as a project.
Fees are on request. There are hourly rates and project rates.